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Westford University College BA (Hons) in Business with Analytics
Westford University College

BA (Hons) in Business with Analytics

3 Years


Full time, Part time

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AED 32,000 / per year

Distance Learning, On-Campus


BA (Hons) in Business with Analytics Modules

This bachelor’s degree offered by Abertay University is a three-year programme with each year split into two semesters. Eighteen modules will be covered through the course of the programme, three modules will be taught each semester.

First Year

First Year

Semester 1

Semester 2

Business Analytics

Project Management

People, Planet, Profit

Researching Business and innovation

Theory and Practice in HRM

Digital Marketing Principles


Second Year

Semester 3

Semester 4

Digital Business

Predictive Analytics

Marketing Intelligence & Consumer Behaviour

Entrepreneurship & Business Start-up

Business and Environmental Sustainability

Financial Markets


Third Year

Semester 5

Semester 6

Strategic and Operations Management

Innovating for Growth

Advanced Professional Practice

International Business & Management

Prescriptive Analytics

Computational Analytics

About Abertay

Abertay University, formerly the University of Abertay Dundee, is a public university in the city of Dundee, Scotland. Abertay is a modern, friendly university in the heart of Dundee, Scotland, with a strong focus on teaching and preparing its graduates for the world of work, combined with excellence in research and knowledge exchange.With roots going back to 1888, Abertay has always responded to the needs of industry, supplying a pipeline of graduate talent to work, lead and innovate across a wide range of sectors.Abertay University prides in offering an inclusive, friendly, and welcoming environment for our students and staff alongside first-rate teaching and excellent student experience. An ambitious, forward-thinking institution, it offers degree programmes to prepare students for careers in the modern world. Graduates have gone on to work for organisations including Apple, Google, BBC, Rockstar, Microsoft, Barclays Bank, and Coca Cola, as well as the NHS and government departments.

Achievements of Abertay University:

  • Ranked Top 10 in UK for Student Experience by the Times and Sunday Times Good University Guide 2020.

  • UK University of the Year for Teaching Quality” by The Times & Sunday Times Good University Guide 2021

  • QAA's highest rating for academic standards and teaching quality, 2021

Key Highlights of The Programme

  • Attend Abertay University’s convocation ceremony in the UK

  • WES approved degrees

  • Full-time onsite bachelors programme

  • Industry exposure through various Westford Initiatives


Program Outcome

Program Tuition Fee

About the School