Mba marketing
University of New York in Prague (UNYP)
Key Information
Campus location
Prague, Czech Republic
Languages
English
Study format
Blended, Distance Learning, On-Campus
Duration
19 months
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
MBA Marketing
This lifelong learning program, which lasts for 19 months, is designed for weekend study (2 weekends each month) * and leads to a dual Master's degree in Business Administration (MBA) awarded by the University of New York in Prague and the Kurt Bösch University Institute. You will enroll a basic set of 9 courses that will provide you with a solid foundation in the field of International Trade, and then add 4 additional courses in the field Marketing
* UNYP provides students with the program breaks for snacks
Before graduating from the MBA program, UNYP for Students organizes a preparatory seminar, which is free of charge, and provides students with the basics of finance, accounting, marketing and management so that they can start studying well prepared and at a level comparable to other classmates.
Basic MBA courses:
- Organizational behavior and management
- Marketing Management
- Financial accounting
- Managerial Accounting
- Operational management
- Legal and ethical aspects of decision making
- Information systems for managers
- Negotiation and conflict resolution
- Financial management
A program that intensively focuses on marketing, educates students to face the complex challenges that businesses face in a highly competitive environment. Marketing and marketing communication have become key factors in acquiring and maintaining market shares and corporate positions. This program is ideal for students who are moving towards higher marketing positions in the career ladder. Subjects that lead to specializations are based on basic subjects so that the output is a complex knowledge and skills in marketing.
In addition to basic subjects, students can choose the following special courses: Students first complete the study of the first three basic subjects and then choose one of the three offered optional subjects.
- Market research (basic)
- Consumer behavior (basic)
- Strategic marketing (basic)
- Marketing Communication Strategy (Optional)
- Brand management (optional)
- Gerila, viral and media marketing (optional)
Advisory project
Upon completion of this study, students take on the role of an internal or external consultant and solve the business problem in order to find a viable solution to this - at the beginning of a clearly defined - problem.
UNYP is a member of the AACSB International Association and a member of the Czech Association of MBA Schools (CAMBAS).
Admissions
Curriculum
Specialized marketing courses:
- Marketing Research
- Consumer Behavior & Neuromarketing
- Strategic Marketing Management
- Brand Management
Gallery
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.