MBA Marketing, Brand Management and Innovation
ISEG Business And Finance School - school of management
Earliest start date
Explore scholarship opportunities to help fund your studies
MBA Marketing, Brand Management, and Innovation to familiarize you with the new marketing functions centred on the precise knowledge of the customers' expectations and the approaches of marketing innovation to differentiate itself from its competitors, gain new markets, and ensure its sustainability.
Develop operational marketing tools compatible with the business development plan
Develop a global and experiential approach to serve the brand and its customers
Manage projects related to the digital transformation of the company
Evaluate performance and deviations from the objectives of managed units
Product/brand manager, brand manager, relationship marketing manager, innovation project manager, operational manager, CRM manager.