MBA Luxury Brand Marketing and International Management Institut Supérieur de Marketing du Luxe - SUP de LUXE

First year

• General and sectorial culture of luxury
• Fundamentals of luxury marketing
• Communication of luxury brands
• Business fundamentals
• Operations management
• Team management
• Personal development
• Foreign languages
• Annual project
• 6 month internship
  

Second year

• Strategy
  
  • Geopolitics / geostrategy
  • Competitive strategies in the luxury industry
  • Identity and Communication
  • Trend analysis and creativity management
  • Marketing & Communication
  • marketing
  • Specificities of Communication in luxury
  • Digital
  • Management & Administration
  • Distribution and logistics
  • International trade
  • Sales
  • Management / Finance
  • Law
  • Ethics and Governance
  • General culture
  • History of luxury
  • coaching
  • Professional life and personal development
    

Some courses may be in English.