Mba fashion management
IFA Paris
Key Information
Select location
Campus location
Paris, France
Languages
English
Study format
Blended, Distance Learning, On-Campus
Duration
24 - 24 months
Pace
Full time
Tuition fees
EUR 14,800 / per year *
Application deadline
Request info
Earliest start date
Request info
* Booking fees 150 EUR
Introduction
IFA Paris MBA accredited "International Master" by IDEL
- DURATION: 15 months in English
- CAMPUS: Paris, Shanghai, Istanbul
- FORMATS: Paris or Istanbul / Paris or Shanghai / Paris
- RETURN: September 2017
- ECTS CREDITS: 120
- FEES: € 150
- TUITION FEES: € 14,800
- LIMITED TO: 25 students per class
"A 360 degree vision of the fashion industry"
INTRODUCTION
During its 2011 parade, Miuccia Prada said that "fashion is an instant language". In a massive digitization era in which individuals communicate indirectly through a screen, it is psychologically reassuring to think that the construction of a person's style reflects the representation of one's individuality. Moreover, in the same way as any other language, fashion has a myriad of nuances and facets that makes reading and interpretation much more complex.
The main objective of the MBA in Fashion Management of IFA Paris is to equip students with tools enabling them to decipher the fashion industry in constant evolution. Since 2008, the curriculum has been completely reorganized in order to take full advantage of the heritage and cultural specificities of IFA Paris.
The philosophy of the MBA in Fashion Management is based on 3 pillars: Discovery: Students are immersed in a workshop environment that allows them to acquire intensive and practical training based on each stage of development of a fashion collection, From launch to marketing.
Experimentation: By moving between the different IFA campuses (Paris, Istanbul, Bangkok and Shanghai), our students have the opportunity to experience for themselves the intrinsic characteristics of emerging and mature markets, IFA Paris in a pedagogical way.
Self-assertion: The thesis, which is the determining and main element of the curriculum, reflects the student's commitment to the development of an individual and unique project.
The general structure of the curriculum highlights a holistic approach to the fashion industry allowing students to analyze complex functions. The MBA in Fashion Management at IFA Paris is one of the only courses that allow students to understand the integration of sensory marketing into the strategies of the major international fashion houses.
The development of special seminars in haute couture, fashion fairs, recognition by celebrities and ethnography of fashion are "windows" towards activities or phenomena unique in the fashion industry. Since their involvement in the organization of events related to fashion until the discovery of the sanctuary of the Ateliers de Haute Couture in Paris, participants will have the opportunity to enrich their professional portfolio with experiences that will make their profile more Sophisticated and attractive for potential employers.
In conclusion, from the beginning until graduation, and regardless of the campus, IFA Paris MBA students will benefit from the support of a single department called the "Center des parcours et des étudiants". The industrial relations branch of IFA Paris's academic programs is in charge of organizing bi-weekly guest lectures and field trips to sensitize our students to the "vibration of fashion". They will have access to exclusive brand launch events, fashion shows, art exhibitions or professional parades to build their own professional network. The Center for Pathways and Pupils accompanies IFA Paris students even after graduation by linking them to a solid network of former students made up of people from 50 different countries. The key word here is the synergy, by which IFA Paris, its students and graduates are all major players in the remodeling of the panorama of the fashion industry.
Our MBA courses are structured with the ECTS framework in the spirit defined by the Bologna Convention. After completing their studies, the participants will receive a total of 120 ECTS, which they can transfer, if they wish, to continue their studies. The course is also accredited by IDEL / IDEART * and is certified as "Master International".
ADMISSION
Conditions of admission :
- Preferably, 2 years of professional experience (internships are included)
- Being a Bachelor's Degree or having a substantial professional experience in an MBA-related field
- For candidates whose English is not the mother tongue, an IELTS score of 6.5 or TOEFL 79 (or equivalent) or proof that the studies were followed in English.
- Interview (live on campus or by Skype)
- Review to go online
Documents to provide :
- Fill out the online admission form
- Latest Newsletters
- Copy of Bachelor degree or equivalent
- Cover letter
- CV
- Photo of passport type
- Copy of passport
All applications will be reviewed by the Director of Programs and the Academic Director. If candidates do not possess all the academic prerequisites, they will be required to attend a "foundation workshop" that will take place before their MBA program begins. STRUCTURE OF THE PROGRAM
Our Fashion Management curriculum covers a wide range of modules grouped into five groups of modules: Marketing and Management: This unit includes a series of modules that will be planned in sequence based on the structuring of a marketing plan. The general body of knowledge gained by students will prepare them to: Analyze complex marketing challenges on the basis of case studies Allocate resources strategically to achieve predetermined goals. Shaping the DNA of a brand in order to obtain a sustainable competitive advantage Trade Issues: The ability to listen and interpret market signals is a key element of today's managers. It must be cultivated at all times. In this module unit, students will discover the idiosyncrasies of the fashion industry from an economic and financial point of view.
Distribution and Retail: The emergence of fast-selling fashion products and the exponential growth of online commerce have changed the distribution landscape for fashion houses. This module unit explores the importance of choosing appropriate distribution strategies, as well as creating a positive shopping environment to get a high return rate from customers.
Fashion environment: Fashion-oriented programs generally focus on strategic analysis and marketing challenges. The MBA in Fashion Management from IFA Paris incorporates a more creative touch, bringing inspiration from the very roots of the school in Fashion Design. In this module, students will learn and experiment by themselves the different steps involved in creating a coherent collection.
"Fashion" lifestyle: From observing the development of a Haute Couture Collection in a Paris studio to experience an ethnographic journey in the tribes of northern China to understand their contribution to the scene Of contemporary fashion, this series of seminars, included in the module grouping "Lifestyle Fashion", will allow our students to experience specific aspects of the fashion industry in a "workshop" type environment .
All applications will be reviewed by the Program Director and the MBA Program Director. If it is deemed that the candidates do not meet the minimum requirements in terms of academic background, they will be asked to attend a Foundation Workshop held prior to the start date of their MBA program.
The foundation workshop will be taught over 2 full weeks (75 hours) and will include the following modules: Marketing Principles - 15 hours
Quantitative research approaches - 15 hours
Accounting Principles - 15 hours
Working Methodology - 15 hours
Project Management - 15 hours
Student workload:
510 hours of face-to-face classes
765 hours of individual study
840 hours of end-of-study project
200 hours of contact and industry collaboration
Admissions
Curriculum
Course Structure
Year 1:
The first year is devoted to the acquisition of core skills and competencies in a classroom environment.
This intensive and practical training is delivered via taught modules organized in four module groupings.
Two of these modules’ groupings constitute the core components of the MBA Fashion Management. It is common to all three majors (Luxury, Apparel, Media):
Marketing & Management
This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:
Analyse complex marketing challenges based on practical case studies
Allocate resources strategically to achieve pre-determined objectives
Craft brand DNAs allowing for the achievement of a sustainable competitive advantage.
Business Issues
The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the fashion industry from an economic and financial viewpoint.
In addition to the core module, this Apparel Major is centred around two module groupings, representing almost half of the curriculum:
Fashion Processes
Students get a thorough understanding of all the steps of the logistics activities of a fashion house, from sourcing and buying, to retail and distribution.
In Collection Development, students are being immersed in a workshop environment allowing them to get an intensive and practical training based on each development stage of a fashion collection, from inception to commercialization.
Fashion Environment
This module grouping prepare our students to address the future needs of a competitive fashion industry, whether it is the adoption of new technologies, the implementation of cutting-edge quality processes or the consideration of contemporary fashion phenomena.
Year 2:
The second year is dedicated to the implementation and experimentation of these skills through the completion of a compulsory internship and the development of the Capstone thesis, a unique and individual project that owes much to IFA Paris learning by doing pedagogy.
In the Capstone Project, students are expected to create a link between the course knowledge and their practical understanding of the industry’s up-to-date best practices to prepare a fully-fledged plan for a business venture.
Finally, from inception to graduation, and regardless of their location, postgraduate students of IFA Paris will benefit from the support of a unique department called the “Career and Alumni Centre”.
Capitalizing on strong collaborations with groups such as LVMH, Richemont or Kering, the Career and Alumni Centre will give access to exclusive brand launch events, fashion shows, art exhibitions or professional trade-shows in order to build the students’ own professional network.
Credits:
Year 1: 60 ECTS
Marketing & Management - 18 ECTS
Business Issues - 13 ECTS
Fashion Processes - 16 ECTS
Fashion Environment - 13 ECTS
Year 2: 60 ECTS
Internship - 20 ECTS
Capstone Project - 40 ECTS