MBA in
MBA - Integrated Marketing Communications (IMC)
Dhurakij Pundit University
Key Information
Campus location
Thailand Post Office Road, Thailand
Languages
English
Study format
On-Campus
Duration
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Pace
Part time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
Program Objectives: The program is uniquely designed for those wishing to acquire both the knowledge and skills necessary for a successful career as an IMC professional or middle-level business executive. The program is the only international program in Thailand which combines the business administration and integrated marketing communications disciplines. The skills and knowledge obtained while attending this program are essential for one to excel in today’s marketplace. Specific courses in IMC program include Strategic Integrated Marketing Communications Management, IMC Tools Development and Delivery, Consumer Behavior Insights, Customer Database and Interactive Marketing and Business Creativity and Innovation.