Business students have many areas they can specialize in, and branding is one that falls under the broader discipline of marketing. The study area uses advertising, design, strategic development and other concepts to create a brand that is accepted positively by consumers.

On-campus learning refers to attending classes in person. It typically involves going to traditional classes and lectures, participating in group activities, and engaging with faculty and peers in person. On-campus learning also often includes access to laboratories, libraries, and other campus resources such as student clubs, career services offices, and recreation centers.