The value of knowledge in brand management is in its specificity within the subject of business and marketing. Employers and companies seek students with the special skills that this field offers to promote the name of their enterprise.

On-campus learning refers to attending classes in person. It typically involves going to traditional classes and lectures, participating in group activities, and engaging with faculty and peers in person. On-campus learning also often includes access to laboratories, libraries, and other campus resources such as student clubs, career services offices, and recreation centers.