The wealth of information available on the Internet and on the mobile, the development of social networks and forums have given power to a consumer increasingly demanding. In a decade we have seen the emergence of the smartphone, the tablet, connected objects ... In "New Economy"The Digital has created new uses, clients are connected, mobility is part of their daily lives, they have an expectation of increasingly strong immediacy.
Enterprises are forced to reconsider their mode of operation and make their digital revolution. Marketing, communication, sales, advertising, distribution, are at the heart of this revolution and companies are forced to develop new strategies, innovate and transform their organizations.
Competition is exacerbated by the particularly with digital the syndrome Ubérisation. The competitors today are more historical competitors but new and young entrants (UBER, SPCA X TESLA, GOOGLE ...).
In the strategy of successful businesses, Innovation takes a major place. A recent study from Forrester shows that "Companies that foster creativity are 3.5 times more likely to increase their sales by at least 10% compared to the competition"
The specialized MBA Digital Marketing and E-Business was awarded the Innovation Prize Eduniversal-SMBG ranking in 2017.
TRAINING AIMS :
To ensure responsible positions, the graduate must master the digital transformation of traditional areas: e-Marketing, e-Commerce, e-CRM, e-communication, e-Advertising and new skills: Innovation, mobility, Big Data, connected objects, Creating Startup ...
WHO IS THE TRAINING?
The specialized MBA Digital Marketing and E-Business is for students with a general education, scientific, economic, legal, commercial, management who wish to deepen their knowledge or acquire dual skills as well as professionals with a few years experience, seeking to advance their profession.
Module 1: Digital Marketing Strategy
- New Economy
- Evolution of consumption (CX Customer Journey ...)
- New channels (Multi-Channel / Omni-Channel)
- Strategy "Inbound Marketing"
- Brand Content Strategy
Module 2: Developing a Platform Digital
- Website: Design, SEO, Search (SEM, SEO)
- social Media
- Marketing campaigns
- E-Advertising, the Programmatic
Module 3: A Sale
- E-Commerce Website
- B2B / B2C / Market Place
- social Selling
- Digital Store
Module 4: DATA
- DMP Analytics
- Measuring the effectiveness, optimization
- The "Apps"
Digital Marketing Sector
Start'Up and Innovation
Monitoring and Coaching course
The company is at the heart of the training:
- Close collaboration with companies leading the digital transformation
- Courses conducted by operational specialists in their field
- Partnerships with major players in the Digital (Salesforce, Adobe, Soft Computing, Microsoft, Apple ...)
- Conferences with testimonials from businesses
- Start-up incubators visits
To cope with these changes companies need new skills and rely on the training of young graduates.
Job conventional updated with their new digital component:
- Assistant Account Manager Ad Agency
- Head of Research Marketing
- Product manager
- Marketing Project Manager
- Communications manager
- CRM Manager
- Loyalty Manager
- Marketing Manager
New trades Digital:
- Project Manager Website Development
- Chief Digital Officer
- Community Manager
- Digital Marketing Consultant
- Digital Marketer
- E-Commerce Manager
- E-CRM Manager
- omnichannel Manager
- SEM-SEO Consultant
- Traffic Manager
The volume of jobs on internet frames exploded early 2016 (Commercial Marketing: 11%, R & D Innovation: 18%) (Source APEC).
About the School
Forte de ses 70 ans d’expérience, l’ESLSCA Business School Paris propose une pédagogie équilibrée entre expérience pratique et méthodologie progressive. Depuis 1949, l’école a su développer ses activi ... Read More